ABSTRACT

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

chapter |16 pages

Unit 3 Internal analysis

chapter 4|28 pages

Unit 4 Auditing tools

chapter |19 pages

Unit 6 Strategic intent

chapter |96 pages

Unit 7 Creating strategic advantage

chapter 1|12 pages

Guidance on examination preparation

chapter 2|17 pages

Answers and debriefings

chapter 3|6 pages

Curriculum information and reading list