ABSTRACT

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.

Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

chapter 1|13 pages

Background on the Internet

chapter 2|15 pages

Trends in Internet use

chapter 3|11 pages

Publicity

chapter 5|27 pages

Web Site Goals

chapter 6|18 pages

HTML: The Basics and Why You Need Them

chapter 7|16 pages

Search Engine Optimization

chapter 8|17 pages

Audio Files on the Internet

chapter 9|12 pages

Doing It Yourself

chapter 10|15 pages

Market Segmentation

chapter 11|38 pages

Introduction

chapter 13|18 pages

Web Site Mistakes

chapter 15|17 pages

Music Goes Mobile

chapter 5|1 pages

CHAPTER 5

chapter 6|1 pages

CHAPTER 6

chapter 8|1 pages

CHAPTER 8

chapter 10|1 pages

CHAPTER 10

chapter 12|2 pages

CHAPTER 12