ABSTRACT

Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely aligned to the Level 3 S/NVQ in Management. The series consists of 35 workbooks. Each book will map on to a course unit (35 books/units).

chapter 1|1 pages

Introduction

chapter 2|4 pages

The elements of the marketing mix

chapter 3|4 pages

Product quality

chapter 4|6 pages

The right promotion

chapter 5|4 pages

The people factor in the marketing mix

chapter 6|1 pages

Summary

chapter 1|2 pages

Introduction

chapter 3|4 pages

PESTLE analysis

chapter 4|5 pages

Market segmentation

chapter 5|2 pages

SWOT analysis

chapter 6|3 pages

The marketing plan

chapter 7|2 pages

Summary

chapter 1|2 pages

Quick quiz

chapter 2|2 pages

Workbook assessment

chapter 1|3 pages

Reflect and review

chapter 2|2 pages

Action plan

chapter 3|1 pages

Extensions

chapter 4|1 pages

Answers to self-assessment questions

chapter 5|3 pages

Answers to the quick quiz