ABSTRACT

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

chapter |34 pages

Unit 2 Marketing planning and budgeting

chapter |32 pages

Unit 3 The marketing mix: product

chapter |26 pages

Unit 5 The marketing mix: price

chapter |23 pages

Unit 6 The marketing mix: place

chapter |39 pages

Unit 7 The marketing mix: promotion

chapter |46 pages

Unit 9 Marketing in context

chapter 1|12 pages

Guidance on examination preparation

chapter 3|41 pages

Answers and debriefings

chapter 4|7 pages

Curriculum information and reading list