ABSTRACT
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics.
An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty.
International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.
TABLE OF CONTENTS
part |45 pages
International Tourism: The Global Environment
chapter |27 pages
Globalization, Tourism and Culture
chapter |15 pages
Cultural Diversity
part |36 pages
Cultural Theories and Practices
chapter |17 pages
Intercultural Theories
chapter |16 pages
Cultural Practices and Tourism Impacts on Culture
part |179 pages
Culture and Cultural Differences
chapter |33 pages
Culture
chapter |45 pages
Cultural Variability
chapter |34 pages
Cultural Influences on Intercultural Communication
chapter |26 pages
Cultural Influences on Social Interaction
chapter |7 pages
Cultural Influences on Rules of Social Interaction
chapter |10 pages
Cultural Influences on Service
chapter |19 pages
Cultural Influences on Ethics
part |83 pages
Tourist Behavior
chapter |24 pages
Human Behavior: Its Nature and Determinants
chapter |32 pages
Consumer Buying Behavior
chapter |25 pages
Cultural Influences on Tourist Buying Behavior
part |27 pages
Cross-Cultural Comparison
chapter |25 pages
Cultural Differences Among International Societies
part |13 pages
Multicultural Competence