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Book

Research Methods

Book

Research Methods

DOI link for Research Methods

Research Methods book

Research Methods

DOI link for Research Methods

Research Methods book

ByDavid Crowther, Geoff Lancaster
Edition 2nd Edition
First Published 2008
eBook Published 10 September 2008
Pub. Location London
Imprint Routledge
DOI https://doi.org/10.4324/9780080943442
Pages 304
eBook ISBN 9780080943442
Subjects Economics, Finance, Business & Industry
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Lancaster, G., & Crowther, D. (2008). Research Methods (2nd ed.). Routledge. https://doi.org/10.4324/9780080943442

ABSTRACT

This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed. This clear and practical book also covers the requirements of more general areas of business research and consultancy. New to this edition is a chapter devoted to the analysis of qualitative data - an area many students find they want to focus on. A new accompanying student website also gives practical guidance on some of the problems students face: assistance with writing a research proposal; the structure of a dissertation; collecting data - how much is enough; citing references; links to other resources.

Dissertations and projects form an integral part of many MBA and degree programmes and this text is invaluable when tackling this area for the first time. The authors approach the research task in a step-by-step manner, covering areas such as data collection, observational methods, and data analysis.

TABLE OF CONTENTS

chapter 1|9 pages

Introduction

chapter 2|11 pages

Managing Your Development as a Manager

chapter 3|21 pages

Introduction to Research in Management

chapter 4|16 pages

Management Consultancy and Research

chapter 5|14 pages

The Consultancy Research Process

chapter 6|16 pages

An Overview of Data Collection: Approaches, Methods, and Techniques

chapter 7|19 pages

Data Collection: Secondary Data

chapter 8|16 pages

Data Collection: Observational Research

chapter 9|17 pages

Data Collection: Experimental, Quasi-experimental, and Action Research

chapter 10|28 pages

Data Collection: Asking Questions

chapter 11|14 pages

Analyzing Data: Nature and Purpose

chapter 12|18 pages

Analyzing Qualitative Data

chapter 13|11 pages

Actioning Research

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