ABSTRACT
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
- introduces the concepts of event planning and management
- presents the study of events management within an academic environment
- discusses the key components for staging an event, covering the whole process from creation to evaluation
- examines the events industry within its broader business context, covering impacts and event tourism
- provides an effective guide for producers of events
- contains learning objectives and review questions to consolidate learning
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.
Carefully constructed to maximise learning, the text provides the reader with:
- a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
- fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
- a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
TABLE OF CONTENTS
part |184 pages
The Events Context
chapter |47 pages
An Overview of the Events Field
chapter |27 pages
Perspectives on Events
chapter |39 pages
Event Impacts and Legacies
chapter |36 pages
Event Tourism Planning
chapter |30 pages
Sustainable Development and Events
part |303 pages
Planning
chapter |41 pages
The Strategic Planning Function
chapter |28 pages
Conceptualising the Event
chapter |37 pages
Project Management for Events
chapter |28 pages
Financial Management and Events
chapter |42 pages
Human Resource Management and Events
chapter |55 pages
Marketing Planning for Events
chapter |47 pages
Sponsorship of Events
part |175 pages
Event Operations and Evaluation