Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms.

At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.

chapter |4 pages


part |2 pages

Part I Contexts

chapter 1|16 pages

Histories of media globalisation

chapter 2|16 pages

Theories of media globalisation

part |2 pages

Part II Discourses

chapter 3|16 pages

Discourses of identity and community

chapter 4|17 pages

Discourses of sex and work

chapter 5|31 pages

Discourses of war

part |2 pages

Part III Language and image

chapter 6|18 pages

Global genres

chapter 7|25 pages

Global language(s)

chapter 8|19 pages

Global images