ABSTRACT

This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:

  • blocks to creativity and how to overcome them
  • key techniques including lateral thinking, morphological analysis and synectics
  • computer-assisted problem solving
  • increased coverage of group problem solving techniques and paradigm shift.

As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

chapter 1|21 pages

chapter one

CREATIVITY AND ITS IMPORTANCE IN BUSINESS

chapter 2|19 pages

chapter two

BLOCKS TO CREATIVITY

chapter 3|28 pages

chapter three

THEORIES OF CREATIVITY AND THE CREATIVE PROBLEM SOLVING PROCESS

chapter 4|25 pages

Objective finding, fact finding and problem finding/definition

OBJECTIVE FINDING, FACT FINDING AND PROBLEM FINDING/ DEFINITION

chapter 5|20 pages

Morphological analysis and related techniques

MORPHOLOGICAL ANALYSIS AND RELATED

chapter 6|18 pages

chapter six

BRAINSTORMING AND ITS VARIANTS

chapter 7|24 pages

chapter seven

LATERAL THINKING AND ASSOCIATED METHODS

chapter 8|20 pages

chapter eight

SYNECTICS

chapter 9|30 pages

chapter nine

MISCELLANEOUS IDEATION

chapter 10|23 pages

chapter ten

EVALUATION

chapter 11|19 pages

chapter eleven

IMPLEMENTING IDEAS

chapter 12|18 pages

Computer assisted creative problem solving

COMPUTER ASSISTED CREATIVE PROBLEM

chapter 1|9 pages

Case example of the creative problem solving process

CASE EXAMPLE OF THE CREATIVE PROBLEM SOLVING

chapter 2|17 pages

appendix two

chapter 3|4 pages

appendix three

chapter 4|2 pages

appendix four

PUBLICATIONS