ABSTRACT
Fusing audience research and ethnography, the book presents a compelling account of women’s changing lives and identities in relation to the impact of the most popular media culture in everyday life: television.
Within the historically-specific social conditions of Korean modernity, Youna Kim analyzes how Korean women of varying age and class group cope with the new environment of changing economical structure and social relations. The book argues that television is an important resource for women, stimulating them to research their own lives and identities. Youna Kim reveals Korean women as creative, energetic and critical audiences in their responses to evolving modernity and the impact of the West.
Based on original empirical research, the book explores the hopes, aspirations, frustrations and dilemmas of Korean women as they try to cope with life beyond traditional grounds. Going beyond the traditional Anglo-American view of media and culture, this text will appeal to students and scholars of both Korean area studies and media and communications studies.
TABLE OF CONTENTS
part I|53 pages
General issues
chapter 1|23 pages
Women, television and everyday life
chapter 2|18 pages
The socio-economic position of women in Korea
chapter 3|10 pages
The body, TV talk and emotion
part II|69 pages
Working-class women
part III|68 pages
Middle-class women
part IV|18 pages
Journeys of hope