ABSTRACT
The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed here. Special attention is paid to the innovations and changes that marked the 1997 campaign.
TABLE OF CONTENTS
part |2 pages
Part I: Party Strategies
part |2 pages
Part II: Campaigning and Opinion Polls
part |2 pages
Part III: The Campaign in the Press
part |2 pages
Part IV: The Campaign on Television
part |2 pages
Part V: The Regulation of Television in Elections