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      Book

      Internal Marketing
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      Book

      Internal Marketing

      DOI link for Internal Marketing

      Internal Marketing book

      Your Company's Next Stage of Growth

      Internal Marketing

      DOI link for Internal Marketing

      Internal Marketing book

      Your Company's Next Stage of Growth
      ByWilliam Winston, Dennis J Cahill
      Edition 1st Edition
      First Published 1996
      eBook Published 23 November 2007
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9780203052105
      Pages 176
      eBook ISBN 9780203052105
      Subjects Economics, Finance, Business & Industry, Tourism, Hospitality and Events
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      Winston, W., & Cahill, D.J. (1996). Internal Marketing: Your Company's Next Stage of Growth (1st ed.). Routledge. https://doi.org/10.4324/9780203052105

      ABSTRACT

      First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

      TABLE OF CONTENTS

      chapter 1|24 pages

      Definitions and Necessities

      chapter 2|24 pages

      What Do We Market? 25

      chapter 3|20 pages

      To Whom Do We Market Internally?

      chapter 4|30 pages

      How Do We Market?

      chapter 5|18 pages

      Innovation?

      chapter 6|22 pages

      What Have We Gained?

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