ABSTRACT
First Published in 1990. Although commercially available in the United States for more than a decade, videocassette recorder (VCR) sales continue to rise. This volume contains some of writing about video. Although several of the chapters continue to address the very important questions raised in the previous two generations of VCR research, the authors here have sought to explore how the VCR fits into a larger social and cultural framework.
TABLE OF CONTENTS
part I|66 pages
The Relationship of VCRs to Other Media Industries: Competition, Cooperation, and Confusion
part II|71 pages
The Relationship of VCRs to Theoretical Frameworks: Testing, Extending, or Maintaining Existing Media Theories
part III|66 pages
The Relationship of VCRs to Individual Behavior and Use Patterns: Individual Expression, Collective Identity, and Social Patterns