ABSTRACT
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
TABLE OF CONTENTS
part I|139 pages
Conceptual Foundations of Strategic Communication
chapter 2|16 pages
(Re-)Reading Clausewitz
chapter 3|19 pages
The Strategic Turn in Communication Science
chapter 6|20 pages
Strategic Communication in a Networked World
chapter 7|14 pages
Contextual Distortion
part II|125 pages
Institutional and Organizational Dimensions
part III|83 pages
Implementing Strategic Communication
chapter 20|16 pages
Images with Messages
chapter 22|14 pages
Strategic Communication in Participatory Culture
part IV|220 pages
Domains of Practice