ABSTRACT

Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resource explains central perspectives and concepts within Media Studies. Readers are introduced to a range of writing on media topics promoting an understanding of the subject from both contemporary and historical perspectives.

The text is split into three parts covering Analysis and Perspectives, Media Audiences and Ecologies and Creativities. The key areas of study are discussed, with accessible readings from essential theoretical texts and fully supported with an author commentary. Theoretical perspectives are used to analyse contemporary media forms and activities direct students to interrogate readings further and apply their learning.

Encouraging critical and analytical study, Media Studies: The Essential Resource helps students to understand the main theories and theorists within Media Studies.

chapter |7 pages

Introduction

part 1|105 pages

Analysis and Perspectives

chapter 1|16 pages

Image Analysis

chapter 2|16 pages

Narrative as an Analytical Tool

chapter 3|15 pages

The Role of Genre

chapter 4|11 pages

Representation and Age

chapter 5|18 pages

Realism and Documentary

chapter 6|11 pages

Intertextuality

chapter 7|15 pages

Ideology and Advertising

part 2|73 pages

Media Audiences

chapter 8|3 pages

Encoding and Decoding

chapter 9|4 pages

Researching Audiences

chapter 10|4 pages

Ethnographic Research

chapter 11|7 pages

Audience Segmentation

chapter 12|16 pages

Questioning ‘Effects'

chapter 13|12 pages

Audience Participation and Reality TV

chapter 14|11 pages

Gendered Consumption

chapter 15|13 pages

Harry and his Fans

part 3|90 pages

Ecologies and Creativities

chapter 3 16|12 pages

Media in a Global Political Economy

chapter 3 17|11 pages

Public Service Broadcasting

chapter 3 18|15 pages

News Selection and Presentation

chapter 3 19|10 pages

Regulation and the Press

chapter 3 20|12 pages

Professional Practice

Working in the media

chapter 3 21|13 pages

Media Spectacle(s)

chapter 3 22|14 pages

We are All Celebrities Now

chapter |13 pages

Conclusion