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      Sport Beyond Television
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      Book

      Sport Beyond Television

      DOI link for Sport Beyond Television

      Sport Beyond Television book

      The Internet, Digital Media and the Rise of Networked Media Sport

      Sport Beyond Television

      DOI link for Sport Beyond Television

      Sport Beyond Television book

      The Internet, Digital Media and the Rise of Networked Media Sport
      ByBrett Hutchins, David Rowe
      Edition 1st Edition
      First Published 2012
      eBook Published 27 April 2012
      Pub. Location New York
      Imprint Routledge
      DOI https://doi.org/10.4324/9780203120415
      Pages 254
      eBook ISBN 9780203120415
      Subjects Humanities, Sports and Leisure
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      Hutchins, B., & Rowe, D. (2012). Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (1st ed.). Routledge. https://doi.org/10.4324/9780203120415

      ABSTRACT

      Television is no longer the only screen delivering footage and news to people about sport. Computers, the Internet, Web, mobile and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.

      An expanding array of popular sports media – industry, user, club, athlete and fan produced – is now available and accessible in networked digital communications environments. This change is confounding the thinking of major sports organizations that have lived off the generous revenue flowing from exclusive broadcast contracts with free-to-air and subscription television networks for the last five decades. These developments are creating commercial and policy confusion, particularly as sports audiences and the advertising market fragment in line with the proliferation of niche channels and sources of digital sports media.

      Chapters in this title examine the shift from broadcast to online sports media markets, the impact of social networking platforms like Twitter and Facebook, evolving user and fan practices, the changing character of sports journalism, and the rise of sports computer gaming. Each chapter traces the socio-cultural implications of trends and trajectories in media sport.

      TABLE OF CONTENTS

      chapter 1|19 pages

      Introduction: Fishing for Eyeballs

      chapter 2|26 pages

      Television and the Internet

      chapter 3|26 pages

      Networked Media Sport

      chapter 4|28 pages

      Blogging, Social Networking Sites, and Information Accidents

      chapter 5|25 pages

      Online Crowds and Fandom

      chapter 6|26 pages

      Sports Journalism: Convergence and a Leaking Craft

      chapter 7|26 pages

      Computer Games and the Refashioning of Media Sport

      chapter 8|10 pages

      The Future: Networks, Telecoms, and Access

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