Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign companies in their domestic market and expand their own operations in overseas markets. Survival and growth for Western companies is unlikely to come from sustaining current business practices based upon utilization of conventional approaches to strategic management; success will depend on exploiting new knowledge to stay ahead of competition. This book examines the strategic issues associated with the entrepreneurial utilization of new knowledge to create innovative products and services, accompanied by the development of leading edge, highly productive internal organizational processes. Through the use of appropriate theories and illustrative case examples, the text is designed to assist managers in Western organizations and business school students understand how to counter the increasing threats that are posed by the globalization of companies from emerging countries such as the BRIC nations.

chapter 1|17 pages

A Very Uncertain World

chapter 2|17 pages

Knowledge and Competitive Advantage

chapter 3|16 pages

Strategic Planning

chapter 4|17 pages

Assessing External Environments

chapter 5|18 pages

Internal Competence

chapter 6|19 pages

Gap Assessment

chapter 7|20 pages

Issues, Objectives and Stakeholders

chapter 8|22 pages


chapter 9|21 pages

Technology Strategies

chapter 10|13 pages

Knowledge, Networks and Innovation

chapter 11|18 pages

Public Sector Strategies

chapter 12|16 pages

Organisational Structure

chapter 13|19 pages

Implementing Strategy

chapter 14|21 pages

Implementation Errors

chapter 15|18 pages

Riding the Smart Wave