This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.

part |2 pages

Part I: Cultural Policy and the Olympic Movement

part |2 pages

Part II: The Olympic Games Cultural Programme: Olympic Arts Festivals in Sydney 2000

chapter 4|24 pages

Defi ning the Vision

chapter 7|39 pages

Marketing and Communications

chapter 8|28 pages

Stakeholder Contributions

chapter 9|25 pages

Media Coverage

part |2 pages

Part III: Towards a Culture-Led Olympic Games?