ABSTRACT
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications.
Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
TABLE OF CONTENTS
section I|100 pages
Theoretical and conceptual aspects of sport communication
chapter 2|9 pages
In a Different Game?
chapter 3|9 pages
Gender in the Workplace
chapter 10|10 pages
Athlete–media Communication
section |101 pages
Traditional Media Associated with Sport Communication
chapter 13|9 pages
Chronicling Sport, Branding Institutions
chapter 15|9 pages
The Glass Ceiling and Beyond
chapter 16|10 pages
Understanding the Biggest Show in Media
chapter 20|11 pages
Defining Fitness Communication
section |100 pages
Sport Communication and New and Emerging Media
chapter 23|10 pages
Content, Copyright, and Carriage
section |99 pages
Sociological Aspects of Sport Communication
chapter 31|9 pages
Enjoyment From Watching Mediated Sports
chapter 34|12 pages
The Communicative Complexity of Youth Sport
chapter 36|10 pages
Best Practices for Media Coverage of Athletes with Disabilities
section |103 pages
The Management of Sport Communication