ABSTRACT

Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.

chapter |13 pages

Introduction

Media audiences, postmodernity and cultural contradiction

part Part II|40 pages

Gendered audiences

chapter 5|11 pages

Melodramatic identifications

Television fiction and women's fantasy

chapter 6|9 pages

Feminist desire and female pleasure

On Janice Radway's Reading the Romance

part Part III|42 pages

Audiences and global culture

chapter 9|10 pages

Global media/local meaning

chapter 10|16 pages

In the realm of uncertainty

The global village and capitalist postmodernity