Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.

chapter 1|11 pages

Crack in the Wall

chapter 2|17 pages

Once Pain and Hunger Have Been Removed

chapter 3|17 pages

Irony to Some, Theft to Others

chapter 4|12 pages

White Boss in a Black Industry

chapter 5|18 pages

Armed to the Teeth

chapter 6|12 pages

Furthest from the Money

chapter 7|18 pages

Back to the Holy Waters

chapter 8|11 pages

Rejecting It, Living Up To It

chapter 9|18 pages

Infant Icon

chapter 10|10 pages

Your Name Is

chapter 11|17 pages

Brothers and Others

chapter 12|9 pages

America’s Paradox