Rebirth of Rhetoric brings together contributions from several fields to provide a forum in which a unifying theory for language and literature studies can be debated.The book does not aim to resurrect classical Renaissance rhetoric, but to remake it within a contemporary context. The context of texts (both spoken and written) is one of the main emphases of this collection, whether it is the ideology informing the text, or the way in which a text is transformed by its audience. The book also aims to present a range of practical approaches to the study of texts of all kinds: literary; televisual; film and photography. It also argues the case for developments in the Arts and Humanities which will bring together people working in Education, Linguistics, Composition, Literature and Cultural Studies.


chapter 1|18 pages


chapter 4|8 pages

Rhetoric in the university

chapter 6|21 pages

Issues of audience: egocentrism revisited

chapter 7|14 pages

On teaching non-fiction

chapter 8|13 pages

Narrative, argument and rhetoric

chapter 10|15 pages

A rhetoric of reading

chapter 11|16 pages

Shakespeare's rhetoric in action