Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out:
* what is a sign?
* which codes do we take for granted?
* what is a text?
* how can semiotics be used in textual analysis?
* who were Saussure, Peirce, Barthes and Jakobson - and why are they important?
Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www.aber.ac.uk/media/Documents/S4B

chapter |17 pages


chapter |1 pages

The Saussurean model

chapter |15 pages


chapter |46 pages


sign vehicle referent

chapter |20 pages

sang girl died the man cried

chapter |121 pages

shot size long shot mid shot close-up

chapter |2 pages

Going further