ABSTRACT

In Chewing Gum, Michael Redclift deftly chronicles the growing popularity of gum in the U.S. alongside a fascinating history of peasant revolution led by charismatic Indians in the jungles of southern Mexico.

chapter 1|16 pages

1INTRODUCTION

chapter 2|26 pages

THE “AMERICAN INVENTION”

chapter 3|39 pages

CHICLE AND SOCIAL REVOLUTION IN YUCATÁN

chapter 4|37 pages

A WAY OF LIFE

chapter 5|26 pages

BUBBLE GUM CULTURES

chapter 6|13 pages

MASS CONSUMPTION AND POPULAR TASTE

chapter 7|18 pages

WHAT IT LEFT BEHIND