This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.

The text considers a range of topics including: 

  • the ancient Olympics
  • the modern revival of the nineteenth century
  • the development of the Games throughout the twentieth century.
  • the media and the Olympics
  • Olympic marketing and sponsorship.

Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.

chapter Chapter One|11 pages

The Idea of Olympism

chapter Chapter Two|14 pages

The Ancient Olympic Games

chapter Chapter Three|10 pages

Revival of the Modern Olympic Games

chapter Chapter Four|12 pages

Britain in the Olympic Movement

chapter Chapter 5|12 pages

The Paralympic Games

chapter Chapter Six|17 pages

The Olympics and the Mass Media

chapter Chapter Seven|15 pages

Olympic Marketing

chapter Chapter Nine|15 pages

Organising the Olympic Games

chapter Chapter Ten|14 pages

Olympic Politics

chapter Chapter Eleven|13 pages

Ethics of Sport and Olympism

chapter Chapter 12|11 pages

Drugs and the Olympic Games

chapter Chapter Thirteen|12 pages

Sport, Art and the Olympics

chapter Chapter 15|20 pages

Case Studies