ABSTRACT
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
TABLE OF CONTENTS
part |2 pages
Introduction
part |2 pages
Section 1: Art
part |2 pages
SECTION II Aesthetics
part |2 pages
SECTION III The avant-garde
part |2 pages
Conclusion