Virtually every major media, information and telecommunications enterprise in the world is significantly tied to China. This volume provides the most expert, up-to-date and multidisciplinary analyses on how the contemporary media function in what has rapidly become the world's biggest market. As the West, particularly the United States, tries to integrate China into the global market economy, the book examines how globalizing forces clash with Chinese nationalism to shape China's media discourses and ideology. It also analyses the role of the media as a site of resistance within China to the ruling elite.

chapter 2|24 pages

“Enter the World”

chapter 3|19 pages

Capturing the flame

chapter 4|21 pages

Established pluralism

chapter 5|21 pages

Chinese media and youth

chapter 6|19 pages

Political drama and news narratives

chapter 7|20 pages

Globalization and the Chinese media

chapter 9|19 pages

West Lake wired

chapter 11|22 pages

Localizing professionalism

chapter 12|20 pages

The future of Chinese cinema

chapter 13|13 pages

Marketing popular culture in China