ABSTRACT
Despite myriad popular and journalistic expositions, up to this point there have been virtually no academic discussions of the Manchester United phenomenon. This anthology represents the first concerted academic examination of Manchester United F.C. in its current guise as a widely followed and highly emblematic sporting institution.
Bringing together respected academics from an array of disciplinary backgrounds these essays each interrogate various related dimensions of the Manchester United world.
The primary aim of this collection is to illustrate how the structure and experience of Manchester United is implicated in broader societal shifts, within which the boundary between cultural and commercial concerns have become increasingly indivisible.
The chapters are presented within five thematic sections:
1 Becoming United
2 Economy United
3 Embodied United
4 Local United
5 Global United
TABLE OF CONTENTS
part |51 pages
Becoming United
chapter |15 pages
‘We hate the Manchester Club like poison'
chapter |19 pages
From the Busby Babes to the Theatre of Dreams
part |67 pages
Economy United
chapter |22 pages
Why does Manchester United keep winning on and off the field?
chapter |12 pages
Misers, merchandise and Manchester United
part |42 pages
Embodied United
part |66 pages
Local United
chapter |13 pages
Love thy neighbour or a Red rag to a Blue?
part |44 pages
Global United