ABSTRACT
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne
TABLE OF CONTENTS
part |2 pages
PART I CORPORATE COMMUNICATION AT NATIONAL LEVEL
part |2 pages
PART II CORPORATE COMMUNICATION AT INTERNATIONAL LEVEL
part |2 pages
PART III MANAGING IMAGE, IDENTITY AND REPUTATION
part |2 pages
PART IV THE FUTURE IS NOW