ABSTRACT

Globalization is dramatically reshaping policy landscapes, thereby creating new opportunities and threats for governments and firms. The resultant restructuring of policy spaces requires an emphasis on the need to cope with globalization, since the distribution of its costs and benefits is asymmetrical across countries, sectors, firms and factors. Unlike previous books, Coping with Globalization concentrates firmly on conceptual issues, in order to consider in detail the coping strategies of both firms and governments.

chapter |26 pages

Coping with globalization

part |2 pages

Part II

chapter 6|23 pages

Dialing for dollars

part |2 pages

Part III

chapter 7|25 pages

Marketing money