ABSTRACT
Today’s most pressing challenges require behaviour change at many levels, from the city to the individual. This book focuses on the collective influences that can be seen to shape change.
Exploring the underlying dimensions of behaviour change in terms of consumption, media, social innovation and urban systems, the essays in this book are from many disciplines, including architecture, urban design, industrial design and engineering, sociology, psychology, cultural studies, waste management and public policy.
Aimed especially at designers and architects, Motivating Change explores the diversity of current approaches to change, and the multiple ways in which behaviour can be understood as an enactment of values and beliefs, standards and habitual practices in daily life, and more broadly in the urban environment.
TABLE OF CONTENTS
part 1|99 pages
Framing the problem: consumption, behaviour and sustainability
chapter 3|15 pages
Working towards sustainability
chapter 4|21 pages
The national dialogue on behaviour change in UK climate policy
part 2|105 pages
Communicating for change: values, behaviour, media and design
chapter 8|25 pages
Telling the truth about animals and environments
chapter 9|20 pages
Advertising, public relations and social marketing
chapter 10|16 pages
Contemplative objects
part III|99 pages
Social innovation for change: shaping behaviour through design
chapter 12|21 pages
Amplifying innovative sustainable urban behaviours
chapter 15|23 pages
Ethnicity, environmental behaviour and environmental justice
part 4|113 pages
Designing urban systems for change: towards the zero waste city