ABSTRACT
Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline.
Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media. Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.
TABLE OF CONTENTS
part |18 pages
Introduction
part |87 pages
Situating Ethnography in Global Media Studies
chapter |17 pages
The Problem of Textuality in Ethnographic Audience Research
chapter |18 pages
Passing Ethnographies
chapter |18 pages
Audience Letters and Letter-Writers
part |106 pages
Researching the Local
chapter |16 pages
Negotiation and Position
chapter |22 pages
“Now that you're Going Home, are you Going to Write About the Natives you Studied?”
part |83 pages
Articulating Globalization through Ethnography
chapter |23 pages
Where the Global Meets the Local
chapter |19 pages
Chasing Echoes
part |11 pages
Afterword