ABSTRACT
The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by reviewing and exemplifying approaches that have been stimulated by the changing conditions and practices of audiences. The contributions address a range of issues and approaches related to the diversification, integration and triangulation of methods for audience research, to the gap between the researched and the researchers, to the study of online social networks, and to the opportunities brought about by Web 2.0 technologies as research tools.
TABLE OF CONTENTS
part 1|53 pages
Audience Research Methods between Diversifi cation and Integration
chapter 1|14 pages
Audience Conceiving among Journalists
chapter 3|16 pages
Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior
part II|53 pages
Bridging the Gap between the Researched and the Researcher
chapter II 5|20 pages
Researching Audience Participation in Museums
chapter II 6|17 pages
Researching Ethnic Minority Groups as Audiences
part 3|49 pages
Studying Online Social Networks
chapter 3 7|17 pages
Exploring the Potential of Creative Research for the Study of Imagined Audiences
chapter 3 8|16 pages
Analyzing Online Social Networks from a User Perspective
part 4|50 pages
Web 2.0 Technologies as Research Tools
chapter 10|19 pages
Digging the Web
part V|15 pages
Conclusion