Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

chapter |8 pages


chapter |24 pages

Images, commodities and compulsions

Consumption controversies of the nineteenth century

chapter |24 pages

Advertising as site of contestation

Criticisms, controversy and regulation

chapter |22 pages

Advertising agencies

Commercial reproduction and the management of belief

chapter |34 pages

Animating images

Advertisements, texts, commodities

chapter |21 pages

Advertising reconsidered