ABSTRACT

A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy.
The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction.
This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include:

  • further reading suggestions
  • a comprehensive bibliography
  • a list of web resources.

chapter |7 pages

Introduction: why Media Studies?

chapter 1|1 pages

Introduction

chapter 2|18 pages

Image analysis

chapter 3|7 pages

Narrative as an analytical tool

chapter 4|12 pages

The role of genre

chapter 5|8 pages

Representation and ageism

chapter 6|14 pages

Realism and documentary

chapter 7|9 pages

Intertextuality

chapter 8|16 pages

Ideology and advertising

chapter 1|1 pages

Introduction

chapter 2|3 pages

Encoding and decoding

chapter 3|3 pages

Researching audiences

chapter 4|2 pages

Ethnographic research

chapter 5|8 pages

Audience segmentation

chapter 6|14 pages

Questioning ‘effects’

chapter 7|11 pages

Audience participation and reality TV

chapter 8|9 pages

Gendered consumption

chapter 9|12 pages

Buffy and her fans

chapter 1|1 pages

Introduction

chapter 2|2 pages

Regulation and the press

chapter 3|9 pages

Self-regulation and the press

chapter 4|14 pages

News selection and presentation

chapter 5|20 pages

Professional practice

chapter 6|12 pages

Public service broadcasting (PSB)

chapter 7|14 pages

New technology

chapter 8|11 pages

Ownership and the music industry

chapter 9|12 pages

Globalisation and cultural imperialism