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      Book

      An Introduction to Political Communication
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      Book

      An Introduction to Political Communication

      DOI link for An Introduction to Political Communication

      An Introduction to Political Communication book

      An Introduction to Political Communication

      DOI link for An Introduction to Political Communication

      An Introduction to Political Communication book

      ByBrian McNair
      Edition 3rd Edition
      First Published 2003
      eBook Published 8 May 2003
      Pub. Location London
      Imprint Routledge
      DOI https://doi.org/10.4324/9780203699683
      Pages 272
      eBook ISBN 9780203699683
      Subjects Humanities
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      Get Citation

      McNair, B. (2003). An Introduction to Political Communication (3rd ed.). Routledge. https://doi.org/10.4324/9780203699683

      ABSTRACT

      An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.

      Recent developments covered in the new edition include:

      * the re-election of New Labour in 2001
      * the changes in government information and communication policy introduced by the Blair administration since 1997
      * the 2000 election of George W. Bush in the United States
      * the NATO interventions in Kosovo and the former Yugoslavia
      * the implications for international political communication of September 11
      * the emergence of Al-Quaida and the war on terror.

      TABLE OF CONTENTS

      part |2 pages

      Part I POLITICS IN THE AGE OF MEDIATION

      chapter 1|13 pages

      POLITICS IN THE AGE OF MEDIATION

      chapter 2|13 pages

      POLITICS, DEMOCRACY AND THE MEDIA

      chapter 3|18 pages

      THE EFFECTS OF POLITICAL COMMUNICATION

      chapter 4|27 pages

      THE POLITICAL MEDIA

      chapter 5|19 pages

      THE MEDIA AS POLITICAL ACTORS

      part |2 pages

      Part II COMMUNICATING POLITICS

      chapter 6|35 pages

      PARTY POLITICAL COMMUNICATION I

      Advertising

      chapter 7|33 pages

      PARTY POLITICAL COMMUNICATION II

      Political public relations

      chapter 8|24 pages

      PRESSURE-GROUP POLITICS AND THE OXYGEN OF PUBLICITY

      chapter 9|34 pages

      INTERNATIONAL POLITICAL COMMUNICATION

      chapter 10|6 pages

      CONCLUSION

      Performance politics and the democratic process
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