ABSTRACT

This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events.

Authored by a current academic and ex-practitioner in the field, this book boasts an excellent balance of theory with practical advice and guidance. Chapters cover all the key concepts needed to manage and deliver an international event and fully reflect the current trends and issues facing the sector today. These include: sustainability, digital communication, social media, Big Data, corporate social responsibility, accessibility, security issues, and managing volunteers among many others. International case studies are included in each chapter accompanied by study questions and useful weblinks for further reading and research.

This will be of great interest not only to students and researchers of International Events Management, Tourism and Hospitality, but also to current practitioners in the Events sector.

part Part 1|90 pages

Planning and delivery

chapter Chapter 1|18 pages

What are international events?

chapter Chapter 2|42 pages

The four pillars of international event delivery

chapter Chapter 3|28 pages

Evaluating international events

part Part 2|98 pages

Internal forces

chapter Chapter 4|27 pages

Strategic use of international events by authorities

chapter Chapter 5|37 pages

Staffing international events

chapter Chapter 6|33 pages

Crossing cultures and crossing borders

part Part 3|144 pages

External forces

chapter Chapter 7|38 pages

Access

chapter Chapter 8|18 pages

Key stakeholder implications

chapter Chapter 9|23 pages

Globalisation and international events

chapter Chapter 10|34 pages

Sustainable international events – an oxymoron?

chapter Chapter 11|28 pages

Digital communication