ABSTRACT
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport.
Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport.
An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
TABLE OF CONTENTS
part I|72 pages
History and evolution of women’s sport business
part II|107 pages
Management of women’s sport
chapter 10|17 pages
From the battlefield to the board room
part III|63 pages
Economics and financial aspects of women’s sport
part IV|111 pages
Leadership and governance
chapter 20|11 pages
Women’s roles and positions in European sport organizations
chapter 22|11 pages
National sporting organizations and women’s sport participation
part V|88 pages
Marketing and consumer behavior
chapter 28|13 pages
Authentically communicating with women consumers
chapter 33|10 pages
You’re just not our type
part VI|91 pages
Media and technology