ABSTRACT
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
TABLE OF CONTENTS
chapter 1|27 pages
Media Agenda Setting in a Competitive and Hostile Environment
The Role of Sources in Setting Versus Supporting Topical Discussant Agendas in the Tea Party Patriots' Facebook Group
chapter 4|17 pages
Contingent Factors of Agenda-Setting Effects
How Need for Orientation, Issue Obtrusiveness, and Message Tone Influence Issue Salience and Attitude Strength
chapter 5|30 pages
Setting the Political Culture Agenda
The Impact of Media Use on Political Trust and Participation in Kosovo
chapter 6|22 pages
Toward the Third Level of Agenda-Setting Theory
A Network Agenda Setting Model
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chapter 7|24 pages
It's Not Just a Laughing Matter
How Entertainment News Programs Influence the Transfer of the Media's Agenda to the Public's Agenda Similarly to Traditional Hard News
chapter 8|32 pages
From What the Public Thinks About to What the Public Does
Agenda-Setting Effects as a Mediator of Media Use and Civic Engagement
chapter 9|15 pages
The Public Agenda Along the Life Span
Testing the Life-Cycle Effect of Age on the Agenda-Setting Process
chapter 11|26 pages
Consensus-Building Function of Agenda Setting in Times of Crisis
Substantive and Affective Dimensions
chapter 12|25 pages
Agenda Setting in the Corporate Sphere
Synthesizing Findings and Identifying New Opportunities in this Growing Domain
