The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.
The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.
You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

part I|38 pages

Strategy and Its Basic Principles

chapter 1|36 pages

Competitive Strategies in Action

part II|138 pages

The Framework for Competitive Analysis

chapter 2|68 pages

External Analysis

chapter 3|68 pages

Internal Analysis

part III|96 pages

Marketing Research and Planning

chapter 4|24 pages

Developing a Marketing Intelligence System

chapter 5|25 pages

Marketing Research Techniques

chapter 6|17 pages

Strategic Marketing Planning

chapter 7|26 pages

Developing the Marketing Plan

part IV|130 pages

Specific Competitive Strategies

chapter 8|14 pages

Market Strategies

chapter 9|46 pages

Product/Service Strategies

chapter 10|13 pages

Pricing Strategies

chapter 11|19 pages

Promotion Strategies

chapter 12|18 pages

Distribution Strategies