ABSTRACT

Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological advances occur daily. In this volume, a new generation of scholars take a fresh look at the manner in which ethical issues manifest themselves in their areas of research and suggest new agendas for future research.

This book addresses a wide range of questions from a variety of communication professions. Contributors tackle such issues as how to define a journalist in an era when anyone can disseminate information to a global audience; how to use "advergames," crowdsourcing, and facial recognition technology in advertising responsibly; and how to respond ethically in situations of public crisis communication, among many others. This volume will be critical reading for scholars and professionals in media, communication, and digital arts, as well as philosophy, government, public policy, business, and law.

chapter Chapter 4|20 pages

The Case of Media Violence

Who is Responsible for Protecting Children from Harm?

chapter Chapter 5|22 pages

Ethics and Advergaming

Concerns of Marketing to Youth

chapter Chapter 6|24 pages

Ethics in Crisis Communication

Persistent Challenges and Emerging Issues

chapter Chapter 7|22 pages

Putting Problems into Context

An Organizational Approach to Advertising Ethics

chapter Chapter 8|29 pages

Clarifying, Confusing, or Crooked?

How Ethically Minded Consumers Interpret Green Advertising Claims

chapter Chapter 9|19 pages

Crowdsourcing and Co-Creation

Ethical and Procedural Implications for Advertising Creativity

chapter Chapter 10|24 pages

Ethics, Advertising, and Racial Segmentation

An Integrated Social Identity Perspective

chapter Chapter 11|17 pages

DTC Prescription Drug Advertising

Focusing on Ethics

chapter Chapter 12|11 pages

Ads Are Watching You

Advertising Applications of Facial Recognition Technology and Communication Ethics 1

chapter Chapter 13|16 pages

Ethical Issues in Marketing Communication in Emerging Markets

The Case of Advertising in the Middle East