ABSTRACT
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include:
- managing performance
- marketing
- human resource management
- the economics and finance of sport
- strategy
- managing change
- governance of sports organizations
- customer relations
- branding and retail.
With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
TABLE OF CONTENTS
part |134 pages
Managing the Performance of Sport Organizations
chapter |19 pages
From Daily Management to High Politics
part |85 pages
Managing Human Resources in Sport Organizations
part |103 pages
The Marketing of Sport
chapter |16 pages
Relationship Marketing
part |137 pages
The Economics of Sport