ABSTRACT
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
TABLE OF CONTENTS
chapter |9 pages
Railroad Executives and the Interstate Commerce Commission
chapter |12 pages
The Movie Industry Gets a Czar:1921–1934
chapter |12 pages
Come the Depression
Corporate Public Relations and the National Recovery Administration
chapter |7 pages
Public Relations Adds Sugar
chapter |14 pages
Last Stand For Steel
chapter |9 pages
Governmental Relations and Contributions Policies, 1962–1982
chapter |9 pages
Ministers or Panderers
Issues Raised by the PRSA Code of Professional Standards, 1954–1986