ABSTRACT

The aim of the Managing Networks of Creativity is to improve our understanding of creativity and the management of creativity, as discussed in the fields of management (including strategic management, organization science, organizational behaviour, and entrepreneurship), economics, sociology, regional studies, and political science.

While research on creativity has made several important contributions to the theoretical literature, little attention has been paid to the development and testing of formal theoretical models, especially in those cases where creativity is the result not so much of individual behaviour than the outcome of collective efforts, connecting individuals in organizations, social networks, projects, geographic clusters, and so forth. The proposed volume includes studies, both conceptual and empirical, which, as a whole, "deconstruct" the concept of creativity and the management of creativity by identifying specific situations, contexts, firms, clusters, and districts in which creative processes evolve. The reader is provided with in-depth discussions of theoretical issues and a range of descriptive cases and survey data that the authors use to explore or test concepts and models. Overall, the volume aims to integrate current debates concerning the role of creativity (and innovation) in economic and social development.

part I|62 pages

Organizing and Managing Creativity

chapter 1|27 pages

Deconstructing Creativity

Entrepreneurs, Individual Talents, and Social Networks

part II|180 pages

Business Models of Creativity

chapter 5|16 pages

Silicon Valley Stories

chapter 6|23 pages

Embodied Knowledge Transfer for Innovation

Comparing Interfirm Labor Mobility between Music and Manufacturing Industries

chapter 8|21 pages

Culture Experiences in Favor of Creativity

A Case Study of Art Consumption

chapter 9|16 pages

Public Demand for Contemporary (Visual) Art between Production and Fruition

Analytical Considerations and Empirical Evidences

chapter 10|11 pages

Creative Industries in Creative Cities

Some Evidences from Italy and Spain

chapter 11|21 pages

The Emergence of Trust-Based Knowledge Ecosystems

The Case of Illycaffè in Brazil

chapter 12|17 pages

Sense-Based Innovation

The New Competition on Meanings and Relations

part III|124 pages

Networks and Clusters of Creativity

chapter 14|19 pages

Human Mobility as Determinant of Price Strategy in a Fragmented Sector

The Case of the Top Quality Wine Sector

chapter 15|17 pages

Looking for the Missing Link between Creativity and Governance in Open Source Communities

Some Implications from GNOME and KDE Case Study

chapter 16|20 pages

Creativity and the Community

Reflexivity and Creation in the Free/Libre/Open Source Software Community

chapter 17|16 pages

Are Innovation Networks Still Territorially Embedded?

The Crolles 2 Alliance in Semiconductors

chapter 19|18 pages

Evolution of Spanish Industrial Districts

How Are They Evolving and Adapting in the Face of Globalization?

chapter III 20|14 pages

Localization and Productivity

The Evolution of a Relationship for Two Units of Analysis