ABSTRACT
This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available.
The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.
TABLE OF CONTENTS
part I|2 pages
Introduction
part II|2 pages
Attitudes: Nature and Measurement
part III|2 pages
Attitudes: Origin and Formation
part IV|2 pages
Attitudes: Change and Resistance
part V|2 pages
Attitudes: Beyond Evaluation
part VI|2 pages
Attitudes: Mutual Impacts of Beliefs and Behaviors
part VII|2 pages
Attitudes: The Social Context