ABSTRACT
The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
TABLE OF CONTENTS
part I|57 pages
New Technologies
part II|70 pages
New Voices and New Voters
chapter 5|22 pages
Campaign 2008
chapter 6|19 pages
When Bloggers Attack
chapter 7|27 pages
New Voices and New Voters
part III|63 pages
New Technologies and New Voices in Debates
chapter 8|21 pages
CNN's Dial Testing of the Presidential Debates
chapter 10|21 pages
The Biden—Palin 2008 Vice Presidential Debate
part IV|41 pages
Media Representations and Voter Engagement