Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.

The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.

Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.

chapter 1|20 pages

Introduction to events management

chapter 2|32 pages

Managing event projects

chapter 3|24 pages

Event design and production

chapter 4|34 pages

Event operations

chapter 5|24 pages

Managing the event human resource

chapter 6|26 pages

Event finance

chapter 7|30 pages

Event marketing

chapter 8|26 pages

Event health, safety and risk management

chapter 9|24 pages

Sporting events

chapter 10|34 pages


chapter 11|24 pages

Events in the public and third sectors

chapter 12|26 pages

Corporate events

chapter 13|32 pages

Cultural events and festivals

chapter 14|28 pages

Event impacts, sustainability and legacy

chapter 15|22 pages

Events and the media