ABSTRACT

In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.

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Section 1: The Mass Media Audience: Perceptive, Interpretive, or Not

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Section 2: Television Criticism: Formats and Feminism