ABSTRACT
In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.
TABLE OF CONTENTS
part |1 pages
Section 1: The Mass Media Audience: Perceptive, Interpretive, or Not
part |1 pages
Section 2: Television Criticism: Formats and Feminism
part |1 pages
Section 3: Health Care: Communication Policies and Practices
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Section 4: Organizations: Media and Empowerment
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Section 5: Conversations and Texts
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Section 6: Public Opinion and Agenda-Setting