ABSTRACT
In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.
TABLE OF CONTENTS
part 1|125 pages
The Mass Media Audience: Perceptive, Interpretive, or Not
part 2|90 pages
Television Criticism: Formats and Feminism
part 3|72 pages
Health Care: Communication Policies and Practices
part 4|96 pages
Organizations: Media and Empowerment
part 5|96 pages
Conversations and Texts
part 6|119 pages
Public Opinion and Agenda-Setting